From the Great Beyond

So much has been said, read, and posted about Steve Jobs in the months since his passing. While so much was known about Steve Jobs as an innovator, marketer, and world-class jerk, It’s been interesting to hear more about who he was, personally and philosophically – to really get a sense of what made him tick. Maybe he was too guarded in life, and all of this insight about him was only able to emerge after his death.

The above video is a great example. He’s not talking about a specific product…even technology in general. He’s talking about a philosophical approach that guided the way he sees the world. This becomes even clearer in this article. What’s becoming clear is that he had big ideas about the way the world worked. These ideas made it possible for him to see something most of his peers missed. He was able to take something confusing and make it simple – to take something ugly and find a way to make it elegant.