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At W5, we’ve been thinking a lot about mobile phones lately. It’s a fascinating topic for research. The depth of the emotional and physical relationship between the user and the device is sometimes staggering. It makes me think of my own technophilia and wonder if the phantom rings and vibrations I feel are just feelings of love unrequited.
We love our phones, but do they love us back? The relationship tends to be one-sided. There is shockingly little research on the emotional insides of our mobile phones. We never ask “how are you feeling?” and thus we never know.
This collection of motion infographics from Bloomberg is pretty amazing. Each takes a single, complex issue and explains it using brief, animated infographic. Beyond simply being a visual expression of data, each video tells a story, leaving the viewer with a full understanding of the issue at hand. Granted, not everyone has the expertise (or budget) to employ motion infographics, but there are little lessons to be learned in each. Enjoy.
All of the great stuff from Old Spice got me whistling…
This week’s infographic is a short, animated film produced for Hellman’s “Eat Local, Eat Real” campaign. It beautifully integrates statistics and dancing dinner items to encourage Canadians to buy local. Really well done.