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It might not be the flying cars we’ve been promised since forever, but Google is working on augmented reality. What’s that you ask? Watch the video below and you’ll see. It’s takes the functionality of your mobile phone and puts it into a seamless heads up display you use while walking around town. Philip K Dick might recognize this future…
QR Codes have been around for a while but adoption in the US has been slow. In South Korea, where they’ve caught on, the grocer Tesco has figured out how to combine QR codes, mobile phones, and downtime to make day-to-day lives better. What did they do? Tesco figured out that in the busy lives of Koreans, grocery shopping was a dreaded chore that sucked away their free time. So, by placing QR codes in a previously unproductive space (subway stations) with displays that mirror grocery displays, the retailer was able to grow market share without adding stores.
The brief video below shows how they leveraged a mix of technology, market insights, and strategy to rebrand themselves and provide people with a solution that actually made their lives better.
Well, maybe not an app but a text will certainly suffice. According to a recent study by Boston-based marketing research firm, Cone, nearly 13 percent of Americans ponied up the money for Haitian relief assistance via a text donation. While this number may seem like small potatoes, Cone says that it is actually an indicator of the building traction of the “text-to-give” trend.The new percentile, acquired through a brief two-question online survey held in February 2010, represents a 100 percent jump in text donations in comparison to Cone’s 2009 Consumer New Media Study where only six percent of adults reported donating to any cause via mobile phone in a 12-month period of time.
With the impressive success rate of the recent text relief fund – the American Red Cross raised more than $32 million during the aid campaign for Haiti- organizations are taking note and striving to change the face of charity. A new campaign revealed during the Super Bowl by the United Way is a clear indicator of future text-to-give marketing strategies as philanthropic organizations implore cell phone users to use their digits for the greater good.