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Infomous is a dynamic and intuitive navigation solution – perhaps soon to pop up on websites you visit. Web developers for content-rich sites have integrated word cloud and tablet-style flip navigation over the past few years, but this is a solution that seems to combine aspects of both: reference triggers and dynamic script. The tool is currently available in preview/beta version through a relationship with the provider, but will roll out later this year, ready for embed. More info at Infomous – they have a demo up for world news, a version for sports news, entertainment news, science news. It’s easy to explore and find links to try.
We’re not gourmet anymore…or are we? A recent article in the New York Times serves as an interesting follow-up to a recent W5 blog post regarding the cancellation of Gourmet magazine. According to the NY Times and publishing company Conde Nast, we haven’t see the last of the lauded foodie mag.
Gourmet’s second chance at survival arrives neatly wrapped in a digital package as an iPad application called “Gourmet Live.” The app will be fully loaded with recycled cooking tips and recipes from Gourmet’s current archive while an occasional sprinkling of new content will be used to spice things up.
Interestingly, the app is not intended to serve as a digital form of the magazine, but as a new way for consumers to engage with the brand. Given Gourmet’s dedicated following and the widespread disappointment with the magazine’s cancellation, repackaging the magazine in the form of an app appears to be a brilliant move. Not only will the app reintroduce a trusted brand in an entirely new way, it will fill the void for dedicated readers who have yet to find a satisfactory substitute. In addition, the app well help the brand reach a younger, tech-savvy audience. The trick will be keeping the content fresh enough to attract new readers and familiar enough to satisfy older fans. With Gourmet’s culinary legendary expertise and reputation, balancing old tastes with new textures should be as easy as cooking “Easy Seafood Paella“.
I gave up reading books that can be found in the business/advertising/marketing section of the bookstore a while back. Most of the books you find in that section should have never been written in the first place: authors rehashing their previous work, self-help for the cubicle crowd, and whatever flavor of behavioral psychology is cool this month. I also posit that the original, interesting books in this section are likely to be rambling, 300 page tomes that would work better as 8 page articles in the New Yorker.
So, with few exceptions, the New York Times Business Bestseller List is dead to me. One of those exceptions is Rework, from the founders of 37signals (and the masterminds behind the best blog in the world, signal vs. noise).
Rework is essentially a collection of a hundred or so brief essays on how they do business. Anyone who has read their blog knows that they are feisty, irreverent, critical, and, in the end, brutally honest and usually right. The essays are no different. From advice on how to nurture office culture, to their thoughts on the futility of meeting and conference calls, they lay it all out there for the reader to do with as they please.
I have a strong suspicion that anyone who read this book and tried to follow their lead word for word would fail – miserably. Taken with a level head and grain of salt, however, the book is filled with provocations that will change the way they go about their life at work.
Here is a brief PDF excerpt from the book. Enjoy.
Kudos to The Awl for two fairly recent charts featuring publishing statistics from the past decade. The images are too tall to just recopy in a single post here, but click through to check them out. This trend data, sourced from the Magazine Publishers of America and Audit Bureau of Circulations, respectively, is very interesting, but I’m particularly fond of how they’ve crafted the charts – in a tall, blog-friendly format rather than on a standard wide frame: