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Since everyone else seems to be talking about this spot, I figured I’d throw my two cents in. If you haven’t seen it yet, it’s simple…Tiger stares into camera. Tiger’s dead father provides the voiceover. Cameras flash. Simple.
Most of the comments I’m seeing are critical, to say the least. Take this New York Times article:
“Did you learn anything?” Earl Woods asks. A valuable question, and one that his son has attempted to answer in his no-questions news conference in February; his brief interviews with ESPN and the Golf Channel last month; and his pre-Masters news conference on Monday.
But the answer to the father’s question appears to be that serial philandering and addiction rehab can be positioned as a commodity — and that you can roll it out in phases leading to the Nike amendment to the 12 steps: a TV commercial.
Personally, I like the spot. It’s an apology, a glimpse into Tiger’s conscience, and a return to the spotlight all rolled into one. When I read the criticism, I have to wonder what people expected. Short of keeping one of their marquee endorsers on the bench, or cutting him loose altogether, this was the only thing Nike could do.
Nike frames him as the fallen hero. Anything else would have been an outrage.
In light of the iPad announcement, I couldn’t resist looking back at how far we’ve come.
I know its been a few weeks since I’ve posted any commercials, but just in time for you last minute shoppers out there, why not consider a VCR? They’re now much easier to program! Apparently all you need to do is find a pay phone.
Everything old is new again.
As I finally got around to upgrading my phone this week, I thought this commercial from 1990 (yes, 1990) would be a good selection this week. I wonder if my new phone gets reception on the high seas like this one.
As we head into the new fall season, let’s take a peak at what ABC was offering on Friday nights in 1970.
Since I’m sure a lot of people are ready for the long weekend, I’ll post this a day early. If you’re not fortunate to get away for the weekend, maybe Calgon can provide a mini-vacation!