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If, like me, you’re stuck in the office while Planningness is going on, never fear.  You can follow the conversation from afar on Twitter via #planningness. Also, I’m sure it won’t be long before the presentations are up on the Planningness website.

If you are at Planningness, look for Tom and Amy from W5 and say hi…


Here is a clever infographic depicting the progression of marketing and advertising through time, from its origin to…the future. My favorite is 1864: “earliest recorded use of the telegraph for unsolicited spam.”

We must understand fully from whence we came in order to plan for the future.

Click on the photo to experience more detail.

It’s that time of year again, time to start thinking about Planningness.  W5 is once again sponsoring the planning community’s “unconference.” This year the event is taking place September 30th and October 1st in both Boulder, Colorado and Brooklyn, New York. W5 will have a contingent at both locations.

For those of you who didn’t go last year, the event is two days of talking, idea exchanging, and doing. In Boulder, the event will focus on innovation and making change happen.  In Brooklyn the sessions will focus on applying new modes of thinking to the work you’re currently doing.

We’ll post more about the speakers and sessions as details emerge on the Planningness website. For now, you can go buy your tickets here.

Here are a few pictures from last year’s event too.

W5 is excited to have Jesper Jacobsen writing for our blog this spring. Tom and I met Jesper in San Francisco at last year’s Planningness Conference and thought he had a unique and interesting perspective that fits in well with much of what goes on at this blog. Jesper is studying advertising at the Academy of Art University in San Francisco (having transfered there last spring from the Berghs School of Communication in Stockholm, Sweden). Jesper has an interesting background having studied communications, art, film, narrative storytelling in Sweden and London. Eventually his path has led him to San Francisco where he’s continuing his interest in brands, strategy, and in innovative and creative solutions in communications.

“I’m curious about most things and I enjoy learning as I go along. My future is within advertising, brands or media – and I’m definitely in this for progress and new understanding – about everything from behavior to what excites people.  As a Swede living in the US, I really see the benefits because of my situation and the fact that I’m learning and doing through both cultures.”

We’re looking forward to the thoughts that Jesper will add to the blog, adding some west coast and international perspective to the issues, trends, and ideas of the day.

So I’m back at my desk and finally dug out from my whirlwind week that included two great days at Planningness. I didn’t go to all of the sessions, but really enjoyed the ones I did go to, including:

The decks and videos from the even are available on the Planningness website. Also, for some of the reactions and a recap via twitter, check out the twitter search feed here via #planningness.

Thanks to Mark Lewis and Claire Grinton for organizing everything and making everyone feel so welcome. Looking forward to next year!

So far, Planningness has been quite awesome. Two more sessions to come after lunch. The crowd has been engaged and social while the speakers have been presenting great ideas. Some of my personal highlights have included Grant McCracken’s talk on culture, the Games presentation, and Gareth Kay and Jason Oke’s discussion of connection planning (that had some great touchpoint reminders for planners in general).

Also, kudos to Mark, Claire, and the volunteers for putting together a great event.

I’ll try to write more next week, but for now here are a few pictures.


We’re excited to be a part of the Planning-ness event coming up on October 16 & 17 in San Francisco. The event is the brainchild of Mark Lewis and features some pretty cool speakers, including:

The sessions will be a little different than the typical conference main stage and breakout rooms. Instead they’ll be set up workshop style with:

  1. A teaching session
  2. A hands on piece
  3. Wrap up evaluation and discussion

Potential session topics are listed here.

The event will be held at the Academy of Art University, 60 Federal Street, San Francisco. More about the event can be found at its website and on the 4A’s site. You can register here or here.