You are currently browsing the tag archive for the ‘web 2.0’ tag.
Steve and I have been exploring the online reference site, The Book of Odds. Some of the site’s key functionalities are still in Beta, but for over three years they’ve been compiling odds to create a large database of “the odds of everyday life.” You can sign up for free and provide a little profiling information to begin exploring statements of probability related to your profile, or to anything you want to look up.
The idea is to explore the odds of something happening, and then to calibrate the probability in a comparison. If the topic you explore is included in the database (the four main current topic portals are Health & Illness, Accidents & Death, Relationships & Society, and Daily Life & Activities), you’ll get confirmed probability data on that topic, but you’ll also get leads on unexpected connections, as you compare unrelated events by their likelihood of occurring.
The site also has social and learning functions, and content aside from the odds database (newsletters, blogs, related links, etc.) We’re just getting started exploring this resource, and brainstorming about how we can apply it to our day-to-day reference needs. It’s actually pretty challenging to think about life in terms of probability statements – thinking up queries to get started. But once you dig into the site, there’s quite a bit to learn – not only the small bites of data, but how to calibrate probability, and new approaches to classifying and comparing phenomena.
Everyone has a blog these days. They’re sprouting up like mushrooms, covering every walk of life, topic, niche interest, and viewpoint (even market research). It’s interesting that while some tools like WordPress here are getting more robust there are also tools on the other end of the spectrum.
I recently discovered (thanks to my wife) Posterous. A blogging tool that is so simple, it seems infinitely powerful. The site bills itself as “a dead simple place to post everything.” Essentially all a user has to do to set up and blog is e-mail their thoughts, pictures, files, etc. to Posterous and they’re off and blogging.
While part of it will mean more meaningless pictures from last night or odd bigfoot-style celebrity photos, I wonder if this kind of blogging will result in more and more instant complaint sites. Didn’t get satisfaction at the local fast food chain, don’t call 911, instantly complain via your not-so-microblog. Brands thought Twitter was rough, imagine what one would be able to do with more than 140 characters.
The Techneos team have started a blog in the past few weeks to publish their thoughts about trends in the mobile survey research world.
We’ve found mobile survey research very useful in the past for studies that are aimed at B2B targets, or highly mobile and/or tech-savvy consumers. With the growth of smartphone and netbook usage, particularly over the past couple of years, this methodology seems more and more vital. It’s great to be able to connect with research participants while they’re on the go, or engaged in their lives (whether for work or play) – not just when they find time to check their email or call back for a phone interview.
We find that expertise in both questionnaire design and data management is absolutely necessary to do in-depth analysis on data collected through this medium. It’s important to be concise in wording your questions and answer options, and you need more than just quick polling data to illuminate insights that lie beneath and behind survey responses. But that’s why we’re here – to recommend a technology solution if and when it’s appropriate for a research initiative, and to exercise our skills and perspectives to take the strategic insights to the next level.