As one who loves data, I always find it interesting when it is used in new and creative ways. While I was impressed with fun infographics, IBM and the Institute of Culinary Education (ICE) have taken the creative use of data in an entirely new and exciting direction.

I’m sure we all remember Watson from Jeopardy, but now he’s entering a whole new world – food trucks! At SXSW this year, IBM has a food truck with ICE and all of the recipes have been created by Watson. IBM explains, the food truck will be used to explore “whether a computer can be creative by designing a machine that can create surprising yet flavorful recipe ideas no cookbook has ever thought of.”

“How can this be?” you may ask. Watch the video below and see:

It’s really incredible how data is used to not only come up with new and exciting pairings but also understand how humans will react to these combinations. Now we need to figure out how to get the food truck to the IBM site in RTP!