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I’ve had quite enough of the coverage of Michael Jackson’t passing, but this little blog post by John Quelch for the Harvard Business Review is great.


New Picture

As was seen in the wake of Michael Jackson’s death, Twitter has become the new go-to place for news. It was one of the first to report Jackson’s death, it was correct, and it was significantly faster than most of the main news sources. So what’s the problem with this? Well according to Twitter, Rick Astley, Britney Spears, Natalie Portman, and Jeff Goldblum are all dead.  Clearly, this is not true.

It seems that people are more concerned with obtaining information quickly than worrying about the validity of the content. What people are forgetting is that, despite delivering compelling hearsay, Twitter is not a legitimate news source.

Perhaps Twitter’s only positive affect on the news industry has been restoring faith in fact-based news reporting of the New York Times, CNN and Fox News. Still, it is a shame that it’s now the job of reputable news sources to clean up Twitter’s mess.

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