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We see a lot of data and present it in a lot of different ways, so when someone is out there analyzing the analysis it brings out the research geek. I tripped across Junk Charts today, a site dedicated to highlighting some of the worst in infographics. You can also follow the site on twitter, here.


About W5

W5 is a marketing research consulting practice. We focus on answering: who, what, when, where, and why people relate to products, services, and their associated brand identities. Visit our website,


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