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If you are like me and watch an unhealthy amount of professional basketball, it would behoove you to check out and spend the next, oh, 8 hours or so poring over “advanced metrics.” New statistical categories like TS% (True Shooting Percentage), PIE (Player Impact Estimate), and EFF (Efficiency Rating), have been created in the past few years to explain the game in ways plain ol’ points, rebounds, and assists cannot.

NBA Stats - Home

The “statistical revolution” in basketball was started by nerds, embraced by bloggers, co-opted by front offices, and is now packaged in friendly charts and graphs. The site is comprehensive, easy to use, and pretty to look at. Check it out.


This is one of my favorite (PG rated) some ecards. Current or former iPhone owners can relate. Your apps are in a sense like players on a team. You have your team captain, the most important app. For most this would be either email or Facebook. And then you have the rest of your starting lineup: Alarm Clock, Maps, Twitter, Pinterest, Instagram, Safari. You also keep the second string around for when you’re traveling or killing time: Netflix, Yelp, Flight Tracker, Angry Birds, Draw Something.

How often do you use apps? Would you say you’re addicted? If you’re anything like the 762 smartphone owners surveyed in Apigee’s 2013 Mobile App Behavior survey then I bet you are. Of those surveyed, 82% said there are critical apps they can’t go without — not even for one day. Those include email (57%), Facebook (41%) and alarm clock apps (31%).

Curious about how much time you spend on apps on your phone? There are (of course) app’s out there that will actually monitor your app usage and supply you with all the horrifying details. But meantime, let’s see how smartphone owners across the U.S., UK, Germany, France and Spain use their apps:


I love finding new and fun infographics but I’ve never found an infographic about making infographics. The search is now over! As a big fan of Legos, finding this awesome explanation of what an infographic is made my day.

It’s so simple and easy to understand once you see it in toys!

As we all know, the world of media is constantly changing. You see so many new channels appear on TV or have so many choices of radio stations that you’d never think that only six major companies control almost all of it. But it’s true! GE, News Corporation, Disney, Viacom, Time Warner and CBC are in control of 90% of what we read, watch or listen including TV, news, radio and movies. Check out the infographic below to see the “Big Six” rule the media kingdom.

There is no denying social media has transformed the consumer landscape over the past decade. (Whether it has been for better or worse is a conversation for another day.) Companies do not have a choice whether or not they want to be ‘social’ – nor do the industries in which they operate. Market research is no exception as seen on the infographic below, working to uncover brand insights and drive sales in the digital era.


LinkedIn Industry Trends | Ritzholtz | Full Story


A few months ago, Wildfire conducted an ROI survey of over 700 marketers across different industries all around the world to see how social media is used in their businesses and why. The below infographic shows how social media is used to grow brand awareness, increase communication with consumers, and how marketers use this information to determine the impact of social media on their business.

Data visualization has been a hot topic lately, so when I stumbled across this great tongue-in-cheek infographic by Grip Limited about the roles within an advertising agency I couldn’t help but share. This post goes out to all of our agency partners, W5 wouldn’t be the same without you.