Another iconic brand is vanishing (for now). Hostess, the makers of Wonder Bread, Drakes Cakes, Twinkies, etc. is going to be liquidated. Looking at the brand’s wikipedia page, a lot of iconic regional and national brands will go down as well. While consumers may or may not see this at the grocery store given the explosion in choice on the shelves, we’re losing a brand that had such an impact that it crept into pop culture, including WALL-E’s pet cockroach eating a 700 year old Twinkie to comic book advertisements from the 1970s and 1980s like the one below.

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While I’m sure some of these brands will be purchased by other companies and reborn, this is definitely the end of an era. How often do we see brands becoming this iconic?

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