Duke University Libraries continues digitizing the world of advertising with their latest digital collection: Road 2.0. The images are part of the John W. Hartman Center for Sales, Marketing & Advertising History collection (a wonderful resource) and include images of roadside advertising from America’s highways and city roads. The collection includes a mix of advertising media including billboards, wall paintings, electric “spectaculars” (think of neon signs in Times Square), bus shelters, taxi displays, and even some behind-the-scenes images of ads under construction.

The collection nicely documents the evolution of the outdoor advertising medium in American from the 1930s to the 1980s and contains both national and local campaigns featuring all manner of advertisements from well-known brands (Marlboro, Taco Bell, General Electric to local mom and pop businesses (M.D.Pruitt’s Home Furnishings in Tuscon, AZ). To chart the growth of road side advertising from yesterday’s paints to today’s pixels click here. Enjoy.