Voyurl, a new data mining service that allows web browsers to collect and analyze their own surf data, wants to give consumers the same power as advertisers to assess their web behavior: Voyurl collects search and surf data to make content recommendations, and to allow individual consumers to analyze their own behavioral trends.

It’s an interesting take on the ongoing privacy debate over tracking consumer behavior online – Voyurl hopes that by putting the same information in consumer hands that third-parties are collecting on them, they will be able to leverage this knowledge in an empowering way.

Curious to see what others are reading into your surfing habits? Sign up for a beta account here.