Interesting little article from the WSJ about the throwback trend in consumer packaged goods. While the trend itself isn’t all that remarkable, I found the “Chip Flashback” sidebar amusing. Here’s a simple recipe for creating a throwback package:

  • Colors: The brown, orange and yellow palette is ‘very time stamped’ to the 1960s. Limitations in printing techniques also meant that only a few colors could be used.
  • Letter Blocks: Often used by TV shows and stations in the 1960s to highlight color-television technology, says Mr. Murphy.
  • Typeface: ‘Doritos’ is in a dramatic but playful serif font typical of the 1970s, says Mr. Wallace. (Serif fonts have feet at the edges. Sans-serif fonts do not.)
  • Flat Design: Before computers, shadow effects and colors that gradually blended into one another weren’t common.
Follow these rules and your brand can go retro, too.
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