So what happens when you ask people to perform a simple task? Say something as easy as drawing a straight line? As the following video shows you get chaos.

A Sequence of Lines Traced by Five Hundred Individuals from clement valla on Vimeo.

It’s a very simple illustration, but it also shows how people will take an initiative and make it their own. It’s likely a telling indicator why so many top down social media strategies and activities don’t take off. It’s also a good illustration of how once a brand is born into the marketplace it takes on new life as consumers attach their own ideas.

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