Keeping up with your privacy settings on Facebook can be an exhausting task, setting preferences for friend’s vs co-works vs family.  It’s like a juggling act of your personal information each time you get a friend request to determine what a person can or cannot see.  Hiding photos to some groups while sharing wall posts with others.  Facebook has become so large and overwhelming; to many it’s more of a nuisance than a joyous activity.

So, as you could imagine, the social network world was turned on its head when former Facebook executive Dave Morin announced the launch of Path, a new breed of a social network that aims to bring ‘personal’ back into the picture.  Path allows users to share photos, memories and daily activities via upload from their mobile device.  Sounds familiar, right?  But, what separates Path from the pack is the number of relationships a user can have: 50 at max.  Relationships / friends / connections / fans / followers.  Regardless of what you call it, you can still only have a maximum of 50.

Path limits the number of friends you can have to 50

In a BBC News article released last week, Mr. Morin said he was inspired by a talk given by Daniel Kahneman, a Nobel-winning economist who has studied the nature of memories, particularly their relationship to happiness.

Path arrived at the idea of limiting users to a network of 50 people following research done by Oxford University Professor of Evolutionary Psychology Robin Dunbar. He espoused that 150 is the maximum number of social relationships that the human brain can sustain at a given time and that 50 is roughly the outer boundary of our personal networks.

Path launches just in time for the holiday season meaning your boss, co-workers and hundred plus ‘friends’ will actually have to ASK you what you did, where you went and what you received this year.

Advertisements