I had the opportunity to attend TEDxRaleigh a few weeks back. While the event was interesting enough, there was one thing that has really stuck with me. As filler, they showed some videos from other TED events, one of which was David Blaine’s TED talk about how he held is breath for 17 minutes. It’s a great video, filled with the trial-and-error of any innovation process.

The moment that really stuck with me is when, after going to great lengths to create the illusion of holding his breath, he has a revelation: Just figure out how to hold your breath for a really long time. There’s the simple solution.

Sometimes, looking for the shortest route from point A to point B isn’t the best solution. More often, you just need to do it. It’s a hard lesson to learn, and even harder to put into practice.