The New York Times does a great job of using the web to do more than republish the newspaper. The original content on the Times’ website is often as insightful or entertaining (sometimes more so) than the print version that waits for me at the end of the driveway in the morning. It also is full of nooks and crannies for exploration.

One of these spots is a series called One in 8 Million. It’s some fantastic story telling. ¬†Essentially the series uses audio and photographs to peer into the life of ordinary New Yorkers. With titles like The Walker, The Rookie Detective, and The Bar Fighter each story offers something new and different.

As newspapers focus on profit and forget their mission, the Times does a great job of leveraging the web as a supplement of it’s daily print edition. It adds value instead of giving the store away for free.

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