Heuristic psychologist, behavioral economist, and professor of marketing Dan Goldstein first published his article, “How to be a better improviser” in 1996 and updates the content on occasion, most recently in 2009.  The tips are customized for stage acting, but many of the essential messages can be applied to decision-making approaches and behaviors in the marketing world, the business world, and other interpersonal communications. Check it out for some creative inspiration.

Kadinsky "Improvisation 28 (Second Version)"

Kadinsky "Improvisation 28 (Second Version)"

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