We’re not gourmet anymore…or are we? A recent article in the New York Times serves as an interesting follow-up to a recent W5 blog post regarding the cancellation of Gourmet magazine. According to the NY Times and publishing company Conde Nast, we haven’t see the last of the lauded foodie mag.
An app may resurrect <i>Gourmet</i>.
Gourmet’s second chance at survival arrives neatly wrapped in a digital package as an iPad application called “Gourmet Live.” The app will be fully loaded with recycled cooking tips and recipes from Gourmet’s current archive while an occasional sprinkling of new content will be used to spice things up.

Interestingly, the app is not intended to serve as a digital form of the magazine, but as a new way for consumers to engage with the brand. Given Gourmet’s dedicated following and the widespread disappointment with the magazine’s cancellation, repackaging the magazine in the form of an app appears to be a brilliant move. Not only will the app reintroduce a trusted brand in an entirely new way, it will fill the void for dedicated readers who have yet to find a satisfactory substitute. In addition, the app well help the brand reach a younger, tech-savvy audience. The trick will be keeping the content fresh enough to attract new readers and familiar enough to satisfy older fans. With Gourmet’s culinary legendary expertise and reputation, balancing old tastes with new textures should be as easy as cooking “Easy Seafood Paella“.

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