If you don’t know what Spotify is already, then you should by now – especially since the new update as of yesterday will make Steve Jobs run for cover with his precious iTunes. It’s been out there for a couple of short years – exploding first through Scandinavia and further on finding its way out in Europe. It’s a music service software that let’s you stream and play any music through the Internet directly on your computer and even your iPhone. Yes, other software like Pandora and Last.fm are out there as well, but appear totally irrelevant in comparison.

Imagine your iTunes filled with everything you could ever ask for, but that’s taking no hard disk space. I know what you’re thinking – so, what if I’m out and there’s no reception on my iPhone, or I have lost Internet in my house? Well, then you can download your playlists to an offline mode that will act just like any MP3 player, even if you are connected or not. Pure brilliance. Unfortunately, they haven’t released it in the US yet – Spotify is fighting with licenses and bigger record companies for access, and it shouldn’t be too far now. My way (and many others that are living in the US) around it is; I registered for free in Sweden while I was there, and when I’m now a subscriber every month ($10) I get a premium account which let’s me ‘travel’ with the service indefinitely–otherwise it would shut me down after 2 weeks abroad.

The new update (called ‘The Next Generation’) features pure awesomeness. With your own individual profile on Spotify you can now connect with your friends on Facebook, or whomever you’d like – and share tracks, playlists and artists with easy clicks. With your own inbox you can send and receive songs – you can ‘star’ favorites and let your wireless connection share info between your devices. It’s now even more about sharing, and who doesn’t want great, daily recommendations from other music lovers around their social network? Read about the release and get excited. Soon, when the US will get access, I’m seriously saying that Apple and iTunes will have a hard time competing. This is by far one of the greatest softwares I have ever experienced, and I do like to pride myself in good things that are Swedish. Let the music free!

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