W5 is excited to have Jesper Jacobsen writing for our blog this spring. Tom and I met Jesper in San Francisco at last year’s Planningness Conference and thought he had a unique and interesting perspective that fits in well with much of what goes on at this blog. Jesper is studying advertising at the Academy of Art University in San Francisco (having transfered there last spring from the Berghs School of Communication in Stockholm, Sweden). Jesper has an interesting background having studied communications, art, film, narrative storytelling in Sweden and London. Eventually his path has led him to San Francisco where he’s continuing his interest in brands, strategy, and in innovative and creative solutions in communications.

“I’m curious about most things and I enjoy learning as I go along. My future is within advertising, brands or media – and I’m definitely in this for progress and new understanding – about everything from behavior to what excites people.  As a Swede living in the US, I really see the benefits because of my situation and the fact that I’m learning and doing through both cultures.”

We’re looking forward to the thoughts that Jesper will add to the blog, adding some west coast and international perspective to the issues, trends, and ideas of the day.