AdBoyI tripped across this book in one of my feeds today.  Ad Boy, Vintage Advertising with Character is a compendium of the cool and insane characters that have been used to sell products over time. A lot of the characters are well before my time, but the look and feel of them is still eye catching. In some ways it makes me yearn for a return of the product mascot. 

It’s interesting how a good mascot can sum up a brand’s message, tone, promise, etc. very quickly.  They also might be the kind of thing that would get me to stop the TiVo.  Personally I miss Clara asking Where’s the Beef?!?

Advertisements