It’s been a while since I found a TV spot truly engaging. I’m sure my short attention span and DVR are partially to blame, but it seems that TV spots have been a little too safe and formulaic lately. This Tourism Australia spot, directed by Baz Luhrmann, grabbed my attention immediately and held it for 90 seconds. No small feat.

Besides being visually stunning, the spot it creates a mood, sketches a story, and provides satisfying resolution. More importantly, it makes you want to believe that a trip to Australia will wash away all of your problems. As far as I’m concerned, it’s a success on all fronts.

Despite the language barrier, this companion spot is just as good.

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